Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The defined natural career progression within or between job profiles.

Marketing Strategy

The Marketing Strategist designs and implements actionable marketing strategies and tactics that meet defined goals and objectives and align with overall University goals and policies; reviews and analyzes market data and leverages multi-media print, publications, web, communications, public relations, and special events to design and execute marketing strategies and tactics; provides strategy consultation and services to ensure that marketing and organizational decision-making are supported by accurate data and analyses and timely and cost-effective marketing plans that favorably position University programs, products, units, campuses, or colleges.

• Develop and implement data-driven marketing and communications strategies for various channels (digital, social, content, email, events, etc.) to support business goals and objectives; manage the planning and oversight of campaigns to reach defined business objectives
• Review and analyze market and/or institutional data to inform marketing strategy and tactical development
• Develop a clear understanding of target audiences and their needs through a review of consumer information and the results of market research
• Define and refine campaign messaging and positioning, ensuring consistency across all marketing efforts and communication channels
• Articulate marketing strategy to creative team for concept development and creative expression
• Review and monitor content creation, including social media content, websites, videos, and email marketing, to ensure align with the overall strategy and drive engagement
• Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance
• Collaborate in the creation, maintenance, and optimization of paid search advertising campaigns
• Establish and track key performance indicators based on business goals and marketing strategies
• Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made based on the results of data analysis
• Participate in the development of campaign budgets and monitor campaign expenditures
• Research competition and trends in marketing strategy, usability, content management, and tracking
• May supervise staff members, including hiring, development, and performance management

Level:

– Advanced Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates proficient and comprehensive knowledge of defined skill areas/applications. Applies knowledge of principles, practices, and procedures of a particular field to decision-making and problem–solving. Works under minimum supervision on varied and sometimes difficult work assignments, conferring with supervisor or subject matter experts on unusual matters. May lead others or a team in completion of complex assignments. Interprets and communicates information clearly, accurately, and persuasively. Researches and tries new approaches when solving difficult or novel problems.

Supervisory Responsibilities:

– Indirect supervisor or mentor for other full–time employees
– May serve as direct supervisor for part–time, student, and/or temporary workers, volunteers, or a full–time employee

Fiscal Responsibilities:

– May validate and pay invoices
– May monitor/track budgets and funding

Problem Solving:

– Encounters generally routine problems with progressively more complex and/or varied problems
– Typically follows recommended course of action and procedures to resolve problems
– May apply specialized knowledge and skills to resolve complex and/or varied problems, with supervisor oversight
– Researches and tries new approaches when solving problems

Independence of Action:

– Works with minimal supervision on more difficult work assignments, conferring with supervisor on unusual matters
– Follows precedents and procedures
– May set priorities and organize work within general guidelines established by supervisor

Communication and Collaboration:

– Communicates internally and externally within working unit and the University
– May communicate with external audiences for business purposes
– Promotes open communication in a manner that builds relationships among team members
– Applies appropriate strategies for managing conflict; negotiate reasonable compromises; propose and evaluate possible solutions
– Interprets and communicates information, ideas and instructions clearly, accurately and persuasively both verbally and in written materials intended for distribution

• Comp Grade – 10
• Minimum – $61,800.00
• MidPoint – $75,700.00
• Maximum – $89,600.00