Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The defined natural career progression within or between job profiles.

Marketing and Communications

Marketing Strategy

Marketing and Communications Managers provide leadership to a major business/academic unit and/or a University-wide strategic initiative; lead and/or delegate assignments to employees in one or more of the following areas: design, analysis, implementation and/or purchase of market research protocols, and/or the development and implementation of accurate and actionable marketing strategy and tactics; lead the conception, development, creation, editing, production, implementation, and/or purchase of promotional communications, educational communications, or publications; lead the conception, development, creation, and dissemination of news, research, and/or strategic communications and public relations initiatives; lead the delivery of events for a diverse audience, including the news media, internal and external stakeholders, key constituents and the community-at-large.

• Lead staff in planning and implementation of marketing and communications (research, strategy, design, and/or public relations) to promote multiple programs, units, or assigned areas
• Train and develop staff responsible for content development and design production of all media, marketing, and advertising campaigns
• Identify and prioritize staff assignments to ensure deadlines are met and review work to ensure accuracy and compliance with style guidelines
• Develop an evaluation process to review progress toward achieving goals
• Oversee unit(s) marketing efforts including the management of design, analysis, and implementation of market research and/or the development and implementation of accurate and actionable marketing strategy and tactics
• Provide direction and long-range planning, guidance, and support for initiatives
• Direct unit(s) public information efforts including the management of media relationships, development and distribution of news releases and feature stories, planning/implementation of news events, and serve as the unit spokesperson
• Oversee unit(s) creative efforts including conception, development, creation, editing, production, and implementation of promotional communications, educational communications, and/or scholarly publications
• Conduct assessments recommending new promotional vehicles and strategies to increase marketing/PR/sales ROI
• Direct the drafting and editing of publications, articles, letters, speeches, and presentations for the administrative leadership
• Serve as liaison to external agencies, institutions, and professional organizations

Level:

– Manager

Base Description:

– Manages direct reports where primary duty is the management of a working unit.

Level Summary:

– Demonstrates proficient ability in work design, project management, financial planning and development of goals for accomplishing unit assignments. Reviews and guides work to ensure conformity to policy and effective approaches. Evaluates employee performance and recommend development opportunities. Demonstrates ability to coach employees. Presents and communicates key university indicatives and connects it to unit contributions. Provides broad guidelines. Develops, evaluates, enhances, and/or implements quality improvement practices. Recommends innovative solutions.

Supervisory Responsibilities:

– Oversees a team (typically 4 or more; no fewer than 2) full
– time direct reports of individual contributors and/or first level supervisors.

Fiscal Responsibilities:

– Monitors and tracks department/area budget
– May plan, forecast, and/or assist in developing budgets
– May have final signature authority for specific area

Problem Solving:

– Encounters varied and complex problems
– Helps to develop creative and/or novel approaches to resolve problems that are difficult in nature but within limited scope
– Modifies, adapts, or refines guidelines if necessary to resolve issues or problems

Independence of Action:

– Works independently on complex or strategic assignments
– Uses existing practices and advanced working knowledge to determine appropriate work methods for the team
– Reviews completed work of others for conformity to policy, and effectiveness of approach
– Delegates advanced tasks to others

Communication and Collaboration:

– Communicates with both internal and external audiences
– Collaborates closely with team members and various areas across the University
– Prepares written and/or verbal presentations or proposals on complex issues and delivers to a broad variety of audiences
– Communicates key university initiatives and how unit’s work contributes to their achievement
– Presents ideas, concepts and instructions in a clear manner, and uses persuasion and negotiation to build consensus and cooperation
– Establishes and maintains networks to facilitate successful communication among units

• Comp Grade – 13
• Minimum – $86,300.00
• MidPoint – $107,900.00
• Maximum – $129,500.00