Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.
Missing levels within the leveling matrix can be added based on business need.

The defined natural career progression within or between job profiles.

Marketing and Communications

The Marketing and Communications Specialist supports the development and execution of marketing and communications initiatives that advance the goals, programs, and services of the campus, academic, or administrative unit; employs a variety of marketing, communications, and public relations strategies, including digital marketing, content development, media engagement, and event promotion to reach internal and external audiences; researches and translates complex subject matter into accessible and engaging content across multiple platforms; coordinates the production of marketing collateral, supports campaign execution, monitors performance analytics, and ensures that communications align with organizational branding, accessibility standards, and strategic priorities.

• Contribute to the planning and execution of integrated marketing and communications strategies aligned with organizational goals and approved marketing plans
• Collaborate with internal stakeholders to identify communication needs, target audiences, and key messaging
• Assist in developing campaign timelines, deliverables, and performance metrics
• Research and translate complex subject matter into clear, engaging content for multiple platforms and audiences
• Produce and contribute to content including fact sheets, brochures, articles, newsletters, website copy, feature stories, digital signage, and other internal or external communications; maintain adherence to organizational brand, editorial, and style guidelines
• Draft communications such as speaker remarks, announcements, and promotional messaging
• Edit and proofread publications including websites, advertisements, articles, brochures, and feature stories to ensure accuracy, clarity, and adherence to editorial standards
• Execute and coordinate the production of marketing and promotional materials across print, digital, social media, and emerging platforms
• Prepare creative briefs to guide concept development and creative expression
• Monitor the progress of tactical campaign implementation and communicate project status to management and partners
• Support website and digital content management, ensuring information is accurate, timely, and aligned with organizational branding
• Monitor news and media coverage relevant to programs or initiatives
• Track and analyze performance metrics for websites, email campaigns, social media, and digital marketing efforts
• Provide insights and recommendations based on analytics to improve campaign performance and audience engagement
• Develop event marketing materials and coordinate promotion across multiple channels
• Coordinate with external agencies, designers, printers, and other vendor partners to support campaign development and production
• Ensure deliverables meet project specifications, deadlines, and brand guidelines
• Ensure all communications comply with accessibility standards (such as WCAG/ADA), contractual obligations, confidentiality requirements, and privacy policies
• May supervise staff members, including hiring, development, and performance management

Level:

– Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates baseline working knowledge of routine work tasks. Follows the standard principles and practices. Acts under direct and frequent supervision using established procedures with detailed instructions. Participates as a team member and actively contributes to completion of team goals. Clearly communicates information.

Supervisory Responsibilities:

– None

Fiscal Responsibilities:

– Typically none

Problem Solving:

– Encounters routine problems
– Follows recommended course of action and procedures to resolve problems

Independence of Action:

– Work is closely monitored by supervisor
– Detailed instructions and procedures are provided
– Applies standard operating procedures with limited guidelines for deviation

Communication and Collaboration:

– Typically communicates internally within working unit
– Collaborates closely with team members
– Clearly communicates information, ideas, or instructions verbally and in writing

• Comp Grade – 6
• Minimum – $42,100.00
• MidPoint – $51,600.00
• Maximum – $61,000.00

• Advertising
• Advertising campaigns
• Brand management
• Communication design
• Communications planning
• Content creation
• Proofreading
• Public relations
• Social media management
• Web analytics
• Web design