Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The Copywriter writes and edits content according to a set of specifications or a particular style; researches subjects, proofreads drafts, and updates writing products based on client or editor feedback; develops and maintains style guides, including editorial standards and policies.

• Develop compelling copy for various digital and print platforms, including promotional literature, marketing collateral, media advertising, websites, and internal and external publications
• Discuss with clients the vision for the writing product; present drafts and ideas
• Conduct research and interviews to obtain factual information and authentic detail
• Understand target audiences and industry trends to create relevant and impactful messaging; vary language and tone of messages based on product, medium, and target audience
• Support the development of marketing campaigns by providing creative input and writing persuasive copy that aligns with objectives
• Work closely with designers, marketing specialists, and other team members to ensure cohesive branding and messaging across all channels
• Review and refine existing written material to ensure clarity, consistency, and grammatical accuracy; submit work product for approval by supervisor, editor, or publisher
• Create and edit style guides

Level:

– Advanced Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates proficient and comprehensive knowledge of defined skill areas/applications. Applies knowledge of principles, practices, and procedures of a particular field to decision-making and problem–solving. Works under minimum supervision on varied and sometimes difficult work assignments, conferring with supervisor or subject matter experts on unusual matters. May lead others or a team in completion of complex assignments. Interprets and communicates information clearly, accurately, and persuasively. Researches and tries new approaches when solving difficult or novel problems.

Supervisory Responsibilities:

– Indirect supervisor or mentor for other full–time employees
– May serve as direct supervisor for part–time, student, and/or temporary workers, volunteers, or a full–time employee

Fiscal Responsibilities:

– May validate and pay invoices
– May monitor/track budgets and funding

Problem Solving:

– Encounters generally routine problems with progressively more complex and/or varied problems
– Typically follows recommended course of action and procedures to resolve problems
– May apply specialized knowledge and skills to resolve complex and/or varied problems, with supervisor oversight
– Researches and tries new approaches when solving problems

Independence of Action:

– Works with minimal supervision on more difficult work assignments, conferring with supervisor on unusual matters
– Follows precedents and procedures
– May set priorities and organize work within general guidelines established by supervisor

Communication and Collaboration:

– Communicates internally and externally within working unit and the University
– May communicate with external audiences for business purposes
– Promotes open communication in a manner that builds relationships among team members
– Applies appropriate strategies for managing conflict; negotiate reasonable compromises; propose and evaluate possible solutions
– Interprets and communicates information, ideas and instructions clearly, accurately and persuasively both verbally and in written materials intended for distribution

• Comp Grade – 7
• Minimum – $46,400.00
• MidPoint – $56,800.00
• Maximum – $67,300.00