Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The Copywriter writes and edits content according to a set of specifications or a particular style; researches subjects, proofreads drafts, and updates writing products based on client or editor feedback; develops and maintains style guides, including editorial standards and policies.

• Develop compelling copy for various digital and print platforms, including promotional literature, marketing collateral, media advertising, websites, and internal and external publications
• Discuss with clients the vision for the writing product; present drafts and ideas
• Conduct research and interviews to obtain factual information and authentic detail
• Understand target audiences and industry trends to create relevant and impactful messaging; vary language and tone of messages based on product, medium, and target audience
• Support the development of marketing campaigns by providing creative input and writing persuasive copy that aligns with objectives
• Work closely with designers, marketing specialists, and other team members to ensure cohesive branding and messaging across all channels
• Review and refine existing written material to ensure clarity, consistency, and grammatical accuracy; submit work product for approval by supervisor, editor, or publisher
• Create and edit style guides

Level:

– Senior Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates advanced knowledge of principles, practices, and procedures of a particular field. Works independently on moderately complex work assignments under limited oversight, reviews progress, and evaluates results. Monitors work and projects ensuring timeliness, quality, and efficiency. Identifies and mobilizes resources to achieve outcomes. Trains others and reviews progress with management. Presents ideas, concepts, and instructions in a clear and persuasive manner. Develops new techniques, concepts, and approaches and applies them to moderately complex and strategic and/or operational issues.

Supervisory Responsibilities:

– Indirect supervisor for other full–time employees
– May serve as direct supervisor for part–time, student, and/or temporary workers, volunteers, or a full–time employee

Fiscal Responsibilities:

– May validate and pay invoices
– Monitors and tracks budgets and funding

Problem Solving:

– Encounters moderately complex problems
– Applies specialized knowledge and skills to resolve problems
– Understands benefits, limitations, and impact of potential solutions

Independence of Action:

– Works independently on moderately complex work assignments, reviews progress, and evaluates results
– May set priorities and organize work within general guidelines established by supervisor
– May review the work of others to verify accuracy and conformance to required procedures and special instructions

Communication and Collaboration:

– Communicates internally within working unit and the University
– Communicates with external audiences for scheduling/coordination
– May communicate with external audiences for business purposes
– Coaches others in using appropriate strategies for resolving conflict; negotiating reasonable compromises; and proposing and evaluating possible solutions
– Give candid and constructive feedback to others to influence and persuade managers and employees to accept and implement findings and recommendations

• Comp Grade – 9
• Minimum – $56,200.00
• MidPoint – $68,800.00
• Maximum – $81,500.00