Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The defined natural career progression within or between job profiles.

Marketing Strategy

The Marketing Strategist designs and implements actionable marketing strategies and tactics that meet defined goals and objectives and align with overall University goals and policies; reviews and analyzes market data and leverages multi-media print, publications, web, communications, public relations, and special events to design and execute marketing strategies and tactics; provides strategy consultation and services to ensure that marketing and organizational decision-making are supported by accurate data and analyses and timely and cost-effective marketing plans that favorably position University programs, products, units, campuses, or colleges.

• Develop and implement data-driven marketing and communications strategies for various channels (digital, social, content, email, events, etc.) to support business goals and objectives; manage the planning and oversight of campaigns to reach defined business objectives
• Review and analyze market and/or institutional data to inform marketing strategy and tactical development
• Develop a clear understanding of target audiences and their needs through a review of consumer information and the results of market research
• Define and refine campaign messaging and positioning, ensuring consistency across all marketing efforts and communication channels
• Articulate marketing strategy to creative team for concept development and creative expression
• Review and monitor content creation, including social media content, websites, videos, and email marketing, to ensure align with the overall strategy and drive engagement
• Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance
• Collaborate in the creation, maintenance, and optimization of paid search advertising campaigns
• Establish and track key performance indicators based on business goals and marketing strategies
• Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made based on the results of data analysis
• Participate in the development of campaign budgets and monitor campaign expenditures
• Research competition and trends in marketing strategy, usability, content management, and tracking
• May supervise staff members, including hiring, development, and performance management

Level:

– Senior Supervisor

Base Description:

– Supervises direct reports, but primarily completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates comprehensive knowledge to perform own work; spends majority of time on tasks related to own job responsibilities. May demonstrate subject matter expertise. Demonstrates intermediate to advanced planning, organizing, directing, and facilitating skills. Demonstrates the ability to coach assigned employees. Assigns and reviews completed work to verify accuracy, quality, and adherence to professional standards. Trains, coaches, mentors, and motivates staff. Anticipates potential problems, issues, and opportunities; researches and recommends solutions within defined policies. May develop creative recommendations for solving problems.

Supervisory Responsibilities:

– Typically oversees at least 2 full–time direct reports or equivalent team of part–time and/or student workers (for Professional track, performs work at the Senior Professional level or higher)

Fiscal Responsibilities:

– May validate and pay invoices
– Monitors and tracks budgets for specific area and/or grant(s)
– May assist in planning and forecasting budgets

Problem Solving:

– Encounters moderately complex problems
– Applies general precedents and practices and specialized knowledge and skills to resolve problems
– Understands benefits, limitations and impact of potential solutions
– Anticipates potential problems and recommends possible solutions within general guidelines

Independence of Action:

– Works independently on moderately complex work assignments, reviews progress, and evaluates results
– Organizes work of direct reports and sets team priorities
– Reviews the work of others to verify accuracy, quality, and adherence to professional standards

Communication and Collaboration:

– Communicates internally within working unit and the University
– Communicates with external audiences for scheduling/coordination
– May communicate with external audiences for business purposes
– Collaborates closely with team members; may interact with other staff outside of area
– Utilizes a communication style that is appropriate for a given situation
– Interprets and communicates information, ideas and instructions clearly, accurately and persuasively both verbally and in written materials intended for distribution

• Comp Grade – 11
• Minimum – $68,200.00
• MidPoint – $85,200.00
• Maximum – $102,300.00