Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The defined natural career progression within or between job profiles.

Marketing Strategy

The Marketing Strategist designs and implements actionable marketing strategies and tactics that meet defined goals and objectives and align with overall University goals and policies; reviews and analyzes market data and leverages multi-media print, publications, web, communications, public relations, and special events to design and execute marketing strategies and tactics; provides strategy consultation and services to ensure that marketing and organizational decision-making are supported by accurate data and analyses and timely and cost-effective marketing plans that favorably position University programs, products, units, campuses, or colleges.

• Develop and implement data-driven marketing and communications strategies for various channels (digital, social, content, email, events, etc.) to support business goals and objectives; manage the planning and oversight of campaigns to reach defined business objectives
• Review and analyze market and/or institutional data to inform marketing strategy and tactical development
• Develop a clear understanding of target audiences and their needs through a review of consumer information and the results of market research
• Define and refine campaign messaging and positioning, ensuring consistency across all marketing efforts and communication channels
• Articulate marketing strategy to creative team for concept development and creative expression
• Review and monitor content creation, including social media content, websites, videos, and email marketing, to ensure align with the overall strategy and drive engagement
• Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance
• Collaborate in the creation, maintenance, and optimization of paid search advertising campaigns
• Establish and track key performance indicators based on business goals and marketing strategies
• Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made based on the results of data analysis
• Participate in the development of campaign budgets and monitor campaign expenditures
• Research competition and trends in marketing strategy, usability, content management, and tracking
• May supervise staff members, including hiring, development, and performance management

Level:

– Senior Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates advanced knowledge of principles, practices, and procedures of a particular field. Works independently on moderately complex work assignments under limited oversight, reviews progress, and evaluates results. Monitors work and projects ensuring timeliness, quality, and efficiency. Identifies and mobilizes resources to achieve outcomes. Trains others and reviews progress with management. Presents ideas, concepts, and instructions in a clear and persuasive manner. Develops new techniques, concepts, and approaches and applies them to moderately complex and strategic and/or operational issues.

Supervisory Responsibilities:

– Indirect supervisor for other full–time employees
– May serve as direct supervisor for part–time, student, and/or temporary workers, volunteers, or a full–time employee

Fiscal Responsibilities:

– May validate and pay invoices
– Monitors and tracks budgets and funding

Problem Solving:

– Encounters moderately complex problems
– Applies specialized knowledge and skills to resolve problems
– Understands benefits, limitations, and impact of potential solutions

Independence of Action:

– Works independently on moderately complex work assignments, reviews progress, and evaluates results
– May set priorities and organize work within general guidelines established by supervisor
– May review the work of others to verify accuracy and conformance to required procedures and special instructions

Communication and Collaboration:

– Communicates internally within working unit and the University
– Communicates with external audiences for scheduling/coordination
– May communicate with external audiences for business purposes
– Coaches others in using appropriate strategies for resolving conflict; negotiating reasonable compromises; and proposing and evaluating possible solutions
– Give candid and constructive feedback to others to influence and persuade managers and employees to accept and implement findings and recommendations

• Comp Grade – 11
• Minimum – $68,200.00
• MidPoint – $85,200.00
• Maximum – $102,300.00