Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The defined natural career progression within or between job profiles.

Marketing Strategy

The Marketing Strategist designs and implements actionable marketing strategies and tactics that meet defined goals and objectives and align with overall University goals and policies; reviews and analyzes market data and leverages multi-media print, publications, web, communications, public relations, and special events to design and execute marketing strategies and tactics; provides strategy consultation and services to ensure that marketing and organizational decision-making are supported by accurate data and analyses and timely and cost-effective marketing plans that favorably position University programs, products, units, campuses, or colleges.

• Develop and implement data-driven marketing and communications strategies for various channels (digital, social, content, email, events, etc.) to support business goals and objectives; manage the planning and oversight of campaigns to reach defined business objectives
• Review and analyze market and/or institutional data to inform marketing strategy and tactical development
• Develop a clear understanding of target audiences and their needs through a review of consumer information and the results of market research
• Define and refine campaign messaging and positioning, ensuring consistency across all marketing efforts and communication channels
• Articulate marketing strategy to creative team for concept development and creative expression
• Review and monitor content creation, including social media content, websites, videos, and email marketing, to ensure align with the overall strategy and drive engagement
• Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance
• Collaborate in the creation, maintenance, and optimization of paid search advertising campaigns
• Establish and track key performance indicators based on business goals and marketing strategies
• Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made based on the results of data analysis
• Participate in the development of campaign budgets and monitor campaign expenditures
• Research competition and trends in marketing strategy, usability, content management, and tracking
• May supervise staff members, including hiring, development, and performance management

Level:

– Principal Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Displays mastery of defined skill areas/applications, principles, theories and practices. Evaluates and enhances existing practices. Recognizes emerging trends in area of expertise. Works independently on complex or strategic assignments. Directs and delegates appropriate tasks to others. Implements strategies to ensure achievement of initiatives. Prepares written and/or verbal presentations or proposals on complex issues and deliver to broad audiences. Identifies and implements innovative solutions to important, highly complex strategic and/or operational issues.

Supervisory Responsibilities:

– Indirect supervisor for other full–time employees
– May serve as direct supervisor for part–time, student, and/or temporary workers, volunteers, or a full–time employee

Fiscal Responsibilities:

– Validates and pays invoices
– Monitors and tracks budgets and funding
– May plan and forecast budgets

Problem Solving:

– Encounters complex and novel problems
– Applies policies, practices, specialized knowledge, and skills to resolve problems
– Understands benefits, limitations, and impact of potential solutions
– Anticipates potential problems and recommends possible solutions within general guidelines

Independence of Action:

– Works independently on complex or strategic assignments
– Uses existing practices as guidelines as well as working knowledge to determine specific work methods
– Carries out work activities independently, with supervisor available to resolve problems
– Reviews work of others to verify technical soundness

Communication and Collaboration:

– Communicates with both internal and external audiences
– Collaborates closely with team members and area leads across the University
– Prepares written and/or verbal presentations or proposals on complex issues and delivers to a broad variety of audiences
– Establishes and maintains networks to facilitate successful communication among units

• Comp Grade – 12
• Minimum – $76,700.00
• MidPoint – $95,900.00
• Maximum – $115,100.00