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Copywriting and Editing Design Marketing and Communications Media Sales
Management Professional Supervisory
Penn State Job Catalog
Web Design Manager – Manager (PSU0745)
Job Summary
Web Design Managers establish the strategic direction for web-related projects and develop the processes by which websites are conceived, planned, developed, launched, and evaluated; set direction for web strategy and user experience.
Representative Duties
- Identify strategic approaches, changes, and enhancements to improve efficiency and effectiveness of websites, including new features, updated approaches, conversion rate strategy, new functionality or changes to existing functionality, and other improvements that align with marketing plans, business goals, and the changing user requirements
- Oversee website development roadmap, website content, information architecture and navigation, web usability, technical design, search engine optimization strategy, monitoring and testing of emerging web technologies, performance analysis using web analytics tools, and web policies and best practices
- Ensure compliance with web policies and accessibility
- Establish and track key performance indicators based on business goals and marketing strategies
- Research competition and trends in website strategy, usability, content management, and tracking
- Identify and develop relationships with internal and external stakeholders and lead efforts in communication for strategic web changes as well as technical issues
- Oversee project management, employee development, workload disbursement, and performance evaluation for staff
Level Matrix
- Level:
- – Manager
- Base Description:
- – Manages direct reports where primary duty is the management of a working unit.
- Level Summary:
- – Demonstrates proficient ability in work design, project management, financial planning and development of goals for accomplishing unit assignments. Reviews and guides work to ensure conformity to policy and effective approaches. Evaluates employee performance and recommend development opportunities. Demonstrates ability to coach employees. Presents and communicates key university indicatives and connects it to unit contributions. Provides broad guidelines. Develops, evaluates, enhances, and/or implements quality improvement practices. Recommends innovative solutions.
- Supervisory Responsibilities:
-
– Oversees a team (typically 4 or more; no fewer than 2) full
– time direct reports of individual contributors and/or first level supervisors.
- Fiscal Responsibilities:
-
– Monitors and tracks department/area budget
– May plan, forecast, and/or assist in developing budgets
– May have final signature authority for specific area
- Problem Solving:
-
– Encounters varied and complex problems
– Helps to develop creative and/or novel approaches to resolve problems that are difficult in nature but within limited scope
– Modifies, adapts, or refines guidelines if necessary to resolve issues or problems
- Independence of Action:
-
– Works independently on complex or strategic assignments
– Uses existing practices and advanced working knowledge to determine appropriate work methods for the team
– Reviews completed work of others for conformity to policy, and effectiveness of approach
– Delegates advanced tasks to others
- Communication and Collaboration:
-
– Communicates with both internal and external audiences
– Collaborates closely with team members and various areas across the University
– Prepares written and/or verbal presentations or proposals on complex issues and delivers to a broad variety of audiences
– Communicates key university initiatives and how unit’s work contributes to their achievement
– Presents ideas, concepts and instructions in a clear manner, and uses persuasion and negotiation to build consensus and cooperation
– Establishes and maintains networks to facilitate successful communication among units
Salary Structure
- Comp Grade – 13
- Minimum – $86,300.00
- MidPoint – $107,900.00
- Maximum – $129,500.00
FLSA Exemption Status
Exempt
Minimum Education
Bachelor's Degree
Minimum Experience
8+ years of relevant experience, including 3+ years of supervisory experience
Equivalency
Or an equivalent combination of education and experience