Penn State Job Catalog

The defined natural career progression within or between job profiles.

Licensing

The Licensing Manager manages, evaluates, and delivers the University’s brand identity and licensing plan; protects the University brand and reputation through consistent monitoring and enforcement of identity guidelines and policies; advises leadership on brand compliance plans; reviews and approves agreements and contracts related to brand content.

• Manage the University’s identity system; oversee the development of brand guidelines and assets; drive understanding and adherence to visual guideline policies, restrictions, and regulations; evaluate and strengthen visual identify standards
• Provide leadership for a team that is responsible for visual licensing activities; oversee workflows; evaluate and assign priorities; disseminate information; oversee performance management and professional development
• Consult units, colleges, campuses, and programs to ensure consistency and alignment with the University brand system
• Advise leadership on policies related to brand compliance plans aimed at securing University brand integrity; direct conversations with internal and external stakeholders regarding identity issues
• Identify instances and develop solutions to address unauthorized or inappropriate external use of Penn State visual elements; report violations
• Develop and administer guidelines for licensing intellectual marketing property including patents, trademarks, and copyrights; collaborate with legal departments and risk teams to address intellectual property rights, draft contracts, and negotiate agreements
• Develop, review, and approve marketing agreements including licensing, photography, publishing requests; edit and negotiate terms and conditions to ensure visual identity protections are in place
• Monitor and interpret changes related to industry regulations or best practices; respond with appropriate adjustments to University visual identity policies or guidelines

Level:

– Manager

Base Description:

– Manages direct reports where primary duty is the management of a working unit.

Level Summary:

– Demonstrates proficient ability in work design, project management, financial planning and development of goals for accomplishing unit assignments. Reviews and guides work to ensure conformity to policy and effective approaches. Evaluates employee performance and recommend development opportunities. Demonstrates ability to coach employees. Presents and communicates key university indicatives and connects it to unit contributions. Provides broad guidelines. Develops, evaluates, enhances, and/or implements quality improvement practices. Recommends innovative solutions.

Supervisory Responsibilities:

– Oversees a team (typically 4 or more; no fewer than 2) full
– time direct reports of individual contributors and/or first level supervisors.

Fiscal Responsibilities:

– Monitors and tracks department/area budget
– May plan, forecast, and/or assist in developing budgets
– May have final signature authority for specific area

Problem Solving:

– Encounters varied and complex problems
– Helps to develop creative and/or novel approaches to resolve problems that are difficult in nature but within limited scope
– Modifies, adapts, or refines guidelines if necessary to resolve issues or problems

Independence of Action:

– Works independently on complex or strategic assignments
– Uses existing practices and advanced working knowledge to determine appropriate work methods for the team
– Reviews completed work of others for conformity to policy, and effectiveness of approach
– Delegates advanced tasks to others

Communication and Collaboration:

– Communicates with both internal and external audiences
– Collaborates closely with team members and various areas across the University
– Prepares written and/or verbal presentations or proposals on complex issues and delivers to a broad variety of audiences
– Communicates key university initiatives and how unit’s work contributes to their achievement
– Presents ideas, concepts and instructions in a clear manner, and uses persuasion and negotiation to build consensus and cooperation
– Establishes and maintains networks to facilitate successful communication among units

• Comp Grade – 13
• Minimum – $86,300.00
• MidPoint – $107,900.00
• Maximum – $129,500.00