Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.
Missing levels within the leveling matrix can be added based on business need.

The defined natural career progression within or between job profiles.

Licensing

The Strategic Communications Manager - Licensing and Visual Identity works within the University's Office of Strategic Communications; manages, evaluates, and delivers the University's brand identity and licensing plan; protects the University brand and reputation through consistent monitoring and enforcement of identity guidelines and policies; advises leadership on brand compliance plans; reviews and approves agreements and contracts related to brand content.

• Manage the University's identity system; oversee the development of brand guidelines and assets; drive understanding and adherence to visual guideline policies, restrictions, and regulations; evaluate and strengthen visual identify standards
• Provide leadership for the team that is responsible for visual licensing activities; oversee workflows; evaluate and assign priorities; disseminate information; oversee performance management and professional development
• Develop and implement strategies to maximize the visibility and value of the University's brand
• Identify new licensing and merchandising opportunities that align with institutional goals and brand positioning
• Cultivate relationships with current and potential licensees; evaluate vendor performance and ensure alignment with brand standards and ethical practices
• Develop and administer guidelines for licensing intellectual marketing property including patents, trademarks, and copyrights; collaborate with General Counsel and risk team to address intellectual property rights, draft contracts, and negotiate agreements
• Develop, review, and approve marketing agreements including licensing, photography, publishing requests; edit and negotiate terms and conditions to ensure visual identity protections are in place
• Identify instances and develop solutions to address unauthorized or inappropriate use of Penn State visual elements; report violations
• Consult units, colleges, campuses, and programs to ensure consistency and alignment with the University brand system
• Propose, develop, and implement updates to policies and procedures to improve the University's licensing operations and compliance efforts
• Advise leadership on policies related to brand compliance plans aimed at securing University brand integrity; direct conversations with internal and external stakeholders
• Provide regular updates and recommendations to leadership regarding licensing practices, risks, and growth opportunities
• Analyze licensing program metrics and financial data to support strategic decision-making and program refinement
• Monitor and interpret changes related to industry regulations or best practices; respond with appropriate adjustments to University visual identity policies or guidelines

Level:

– Senior Manager

Base Description:

– Manages direct reports where primary duty is the management of a working unit.

Level Summary:

– Demonstrates advanced skills in critical functions related to unit's success. Demonstrates advanced knowledge of emerging technologies and processes. Monitors completed work of others to ensure effectiveness and adherence to requirements. Sets clear expectations and holds team accountable. Establishes a shared team/unit vision. Demonstrates ability to evaluate and enhance team/unit practices that promote a strong commitment to inclusionary practices. Coaches others using appropriate strategies. Demonstrates diplomacy. Demonstrates ability to serve as liaison between senior-level management and staff. Resolves complex, controversial, or unprecedented issues and problems.

Supervisory Responsibilities:

– Oversees large team or teams of individual contributors and/or supervisors/managers
– Leads a department or functional area

Fiscal Responsibilities:

– Monitors and tracks large budgets
– Plans, forecasts, and/or develops budgets
– May approve budgets for specific area
– Typically has final signature authority for specific area

Problem Solving:

– Encounters highly varied and complex problems that impacts the team and possibly the unit
– Develops creative and/or novel approaches to resolve problems that are difficult in nature
– Independently resolves complex and/or unprecedented issues and problems

Independence of Action:

– Work results are not clearly defined
– Generally sets own goals and determines how to accomplish results with few or no guidelines to follow
– Monitors completed work of others to ensure soundness of approach, effectiveness of meeting requirements, the feasibility of recommendations and adherences to requirements
– Delegates more advanced tasks to others

Communication and Collaboration:

– Communicates with both internal and external audiences
– Collaborates closely with team members and various areas across the University
– Fosters collaboration between units and engages others' coordinated efforts to reach desired outcomes with broad scope

• Comp Grade – 14
• Minimum – $102,936.00
• MidPoint – $128,688.00
• Maximum – $154,452.00

• Attention To Detail
• Business relationship management
• Critical Thinking
• Data Analysis
• Marketing research
• Presentation Skills
• Project Management
• Research methods
• Surveying
• Vendor management