Penn State Job Catalog

The defined natural career progression within or between job profiles.

Peer to Peer Fundraising

The Peer-to-Peer Gift Officer manages the fundraising efforts for participants, volunteers, community organizers, and/or K-12 school leaders and administrators in order to implement annual fundraising programs; provides guidance, training, and leadership in implementing best practices and continuous improvement in fundraising, marketing, branding, volunteer recruitment and activation, and social media promotion to peer-to-peer donors and prospects in their assigned college or unit; develops annual goal setting and fundraising plans for assigned unit; identifies, cultivates and solicits peer-to-peer donors and prospects in support of the college or unit fundraising goals; represents the academic unit and University in public settings to educate peer-to-peer participants and leaders on the impact of participating within the fundraising enterprise.

• Develop and execute plans for the evaluation, cultivation, and solicitation of major peer-to-peer gift prospects
• Identify, cultivate, steward, and solicit participation and contributions through strategic relationships; connect with potential donors via email, social media, and in-person interactions
• Effectively articulate the mission, priorities, and values of the institution to inspire, empower, and activate participants to fundraise on behalf of the University; mobilize networks and generate enthusiasm for crowd participation in campaigns; serve as an ambassador for the University
• Design and implement comprehensive stewardship strategies to acknowledge contributions, deepen engagement, and increase donor retention; cultivate returning donors to maximize long-term fundraising outcomes
• Identify and align University strengths with donor interests; build and manage a portfolio of peer-to-peer fundraising prospects
• Recruit, train, and support volunteers and fundraising participants; provide guidance on best practices and strategies to help them effectively engage their networks and achieve fundraising goals
• Develop and deliver training materials, curricula, and resources related to strategic advancement initiatives and the management of participants
• Plan, promote, and execute peer-to-peer fundraising campaigns, including crowdfunding initiatives, giving days, digital campaigns, and student-led efforts
• Develop and implement targeted messaging for donor groups to increase engagement, participation, and giving
• Leverage social media and digital platforms to share compelling stories; build community and drive awareness
• Monitor and analyze campaign performance using engagement metrics and fundraising data; evaluate campaign effectiveness and adjust strategies to optimize results
• Research and implement new peer-to-peer fundraising trends, platforms, and engagement tactics to enhance innovation and campaign effectiveness
• May supervise staff including responsibilities related to hiring, onboarding, performance management, and professional development

Level:

– Senior Supervisor

Base Description:

– Supervises direct reports, but primarily completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates comprehensive knowledge to perform own work; spends majority of time on tasks related to own job responsibilities. May demonstrate subject matter expertise. Demonstrates intermediate to advanced planning, organizing, directing, and facilitating skills. Demonstrates the ability to coach assigned employees. Assigns and reviews completed work to verify accuracy, quality, and adherence to professional standards. Trains, coaches, mentors, and motivates staff. Anticipates potential problems, issues, and opportunities; researches and recommends solutions within defined policies. May develop creative recommendations for solving problems.

Supervisory Responsibilities:

– Typically oversees at least 2 full–time direct reports or equivalent team of part–time and/or student workers (for Professional track, performs work at the Senior Professional level or higher)

Fiscal Responsibilities:

– May validate and pay invoices
– Monitors and tracks budgets for specific area and/or grant(s)
– May assist in planning and forecasting budgets

Problem Solving:

– Encounters moderately complex problems
– Applies general precedents and practices and specialized knowledge and skills to resolve problems
– Understands benefits, limitations and impact of potential solutions
– Anticipates potential problems and recommends possible solutions within general guidelines

Independence of Action:

– Works independently on moderately complex work assignments, reviews progress, and evaluates results
– Organizes work of direct reports and sets team priorities
– Reviews the work of others to verify accuracy, quality, and adherence to professional standards

Communication and Collaboration:

– Communicates internally within working unit and the University
– Communicates with external audiences for scheduling/coordination
– May communicate with external audiences for business purposes
– Collaborates closely with team members; may interact with other staff outside of area
– Utilizes a communication style that is appropriate for a given situation
– Interprets and communicates information, ideas and instructions clearly, accurately and persuasively both verbally and in written materials intended for distribution

• Comp Grade – 11
• Minimum – $72,300.00
• MidPoint – $90,312.00
• Maximum – $108,444.00