Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.
Missing levels within the leveling matrix can be added based on business need.

The defined natural career progression within or between job profiles.

Graphic Design

The Graphic Design Specialist performs professional graphic design and multimedia production work in support of organizational communication, education, marketing, outreach, and operational objectives; applies knowledge of graphic design principles, visual communication strategies, branding standards, user-centered design, and current design technologies to create visual and multimedia products for print, digital, video, web, social media, instructional, and promotional applications; includes designing and integrating graphics, photography, illustrations, animation, audio, video, and interactive content into cohesive multimedia solutions.

• Design, develop, edit, and produce graphic art, visual communications, and multimedia products for promotional, advertising, educational, informational, administrative, and instructional purposes
• Create and manipulate graphic images, illustrations, photography, animation, sound, text, and video into integrated multimedia solutions across print and digital platforms
• Design, edit, and integrate digital content, graphics, animation, photography, illustrations, and other visualization and imaging products
• Develop content style, visual identity, page layout, information architecture, and user experience elements for a variety of communication products
• Collaborate with stakeholders, subject matter experts, content authors, and project teams to ensure visual and multimedia solutions align with institutional objectives, messaging, and mission
• Create proofs, prototypes, mock-ups, wireframes, user journey maps, storyboards, and other visual aids to communicate design concepts and support project development
• Participate in the creative direction, planning, production, and quality review of video and audio content
• Design and develop presentation materials, templates, branding assets, and communication tools for promotional, developmental, operational, and administrative purposes
• Prepare and optimize content for multiple formats, devices, platforms, and distribution channels
• Maintain consistency with established branding, visual identity, style guides, and communication standards
• Review, revise, and update existing multimedia and graphic products to ensure accuracy, relevance, quality, and effectiveness
• Research and apply emerging design trends, technologies, tools, and best practices to enhance communication and user engagement
• Coordinate projects and production schedules with internal and external partners, vendors, contractors, and stakeholders as assigned
• Ensure compliance with accessibility requirements, contractual obligations, copyright requirements, confidentiality and privacy policies, and applicable organizational standards and guidelines
• Support digital communication initiatives through web graphics, interactive media, social media assets, and multimedia content development
• Provide consultation and technical assistance regarding visual communication strategies, branding, multimedia production, and design standards
• May collaborate in the design, development, maintenance, and updating of websites and web-based communication products, including content management, visual design, user interface enhancements, functionality improvements, and accessibility compliance
• May oversee multimedia production activities and coordinate the work of vendors, contractors, interns, or project teams
• May supervise staff, including participation in recruitment, hiring, onboarding, training, performance management, employee development, and related supervisory functions

Level:

– Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates baseline working knowledge of routine work tasks. Follows the standard principles and practices. Acts under direct and frequent supervision using established procedures with detailed instructions. Participates as a team member and actively contributes to completion of team goals. Clearly communicates information.

Supervisory Responsibilities:

– None

Fiscal Responsibilities:

– Typically none

Problem Solving:

– Encounters routine problems
– Follows recommended course of action and procedures to resolve problems

Independence of Action:

– Work is closely monitored by supervisor
– Detailed instructions and procedures are provided
– Applies standard operating procedures with limited guidelines for deviation

Communication and Collaboration:

– Typically communicates internally within working unit
– Collaborates closely with team members
– Clearly communicates information, ideas, or instructions verbally and in writing

• Comp Grade – 7
• Minimum – $49,188.00
• MidPoint – $60,216.00
• Maximum – $71,340.00

• Brand management
• Content creation
• Creative visualization
• Cross-functional collaboration
• Digital Compositing
• Graphic design
• Graphic design software
• Layout and composition
• Photography
• Template creation
• Videography
• Web design