Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.
Missing levels within the leveling matrix can be added based on business need.

The defined natural career progression within or between job profiles.

Graphic Design

Graphic Design Specialists use knowledge of current graphic design software to produce graphic art and visual materials for promotions, advertisements, communications, video, packaging, publications, and informative and instructional material; generate and manipulate graphic images, animations, sound, text, and video into consolidated and seamless multimedia solutions.

• Design, edit, and integrate digital content, graphics, animation, photography, illustrations, and other multimedia visualization and imaging products
• Design and develop content style and layout
• Support content authors to ensure multimedia solutions reflect overall mission
• Create proofs, prototypes, mock-ups, wireframes, user journey maps, and other visual aides
• Collaborate in the creative direction and oversee the development of video and audio content
• Create presentation and communication templates for promotional, developmental, and administrative needs
• Comply with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines
• May design and maintain websites, including development of new functionality, content updates, style and layout, and accessibility
• May supervise staff members, including hiring, development, and performance management

Level:

– Principal Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Displays mastery of defined skill areas/applications, principles, theories and practices. Evaluates and enhances existing practices. Recognizes emerging trends in area of expertise. Works independently on complex or strategic assignments. Directs and delegates appropriate tasks to others. Implements strategies to ensure achievement of initiatives. Prepares written and/or verbal presentations or proposals on complex issues and deliver to broad audiences. Identifies and implements innovative solutions to important, highly complex strategic and/or operational issues.

Supervisory Responsibilities:

– Indirect supervisor for other full–time employees
– May serve as direct supervisor for part–time, student, and/or temporary workers, volunteers, or a full–time employee

Fiscal Responsibilities:

– Validates and pays invoices
– Monitors and tracks budgets and funding
– May plan and forecast budgets

Problem Solving:

– Encounters complex and novel problems
– Applies policies, practices, specialized knowledge, and skills to resolve problems
– Understands benefits, limitations, and impact of potential solutions
– Anticipates potential problems and recommends possible solutions within general guidelines

Independence of Action:

– Works independently on complex or strategic assignments
– Uses existing practices as guidelines as well as working knowledge to determine specific work methods
– Carries out work activities independently, with supervisor available to resolve problems
– Reviews work of others to verify technical soundness

Communication and Collaboration:

– Communicates with both internal and external audiences
– Collaborates closely with team members and area leads across the University
– Prepares written and/or verbal presentations or proposals on complex issues and delivers to a broad variety of audiences
– Establishes and maintains networks to facilitate successful communication among units

• Comp Grade – 12
• Minimum – $76,700.00
• MidPoint – $95,900.00
• Maximum – $115,100.00

• Brand management
• Content creation
• Creative visualization
• Cross-functional collaboration
• Digital Compositing
• Graphic design
• Graphic design software
• Layout and composition
• Photography
• Template creation
• Videography
• Web design