Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The Strategic Communications Specialist - Licensing and Visual Identity works within the University's Office of Strategic Communications; plays a pivotal role in supporting and advancing the University's brand integrity through oversight of its licensed indicia and visual identity standards; serves as the central authority on trademark use, brand licensing, and merchandise opportunities; monitors and seeks remedy for unauthorized indicia use; ensures the responsible use and strategic growth of the University's brand assets.

• Safeguard the University's intellectual property, including names, logos, trademarks, and other brand indicia, ensuring consistent and appropriate use across all mediums
• Proactively monitor the use of the University's indicia internally and externally, identifying unauthorized usage and taking corrective actions in collaboration with General Counsel and external partners when necessary
• Participate in the ongoing trademark portfolio review to assess, protect, and enhance the value of the University's brand assets
• Educate internal stakeholders on brand guidelines and the importance of protecting the University's identity
• Generate licensed merchandise opportunities; maintain/seek licensing partners; collaborate in the management of agreements and contracts; participate in vendor selection; prepare/present proposals and recommendations
• Guide and support colleges, campuses, business units, student groups, and affiliated organizations in acquiring appropriate branded merchandise, ensuring compliance with licensing policies
• Evaluate requests for the licensing of film and photography; issue film agreements that address ownership, parameters for filming/photography, and insurance requirements for internal and external parties
• Recommend updates to policies and procedures to improve the University's licensing operations and compliance efforts
• Conduct benchmarking and stay informed on licensing, branding, and intellectual property trends, as well as relevant regulatory and compliance requirements

Level:

– Intermediate Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates ability to perform intermediate tasks in defined skill areas. Demonstrates intermediate knowledge of internal procedures. Works under general supervision, performing assignments that may be varied and sometimes difficult. Supports team decisions and follows through with team responsibilities. Interprets and communicates information clearly and accurately. Demonstrates intermediate problem–solving skills.

Supervisory Responsibilities:

– May serve as direct supervisor for part–time, student, and/or temporary workers or volunteers

Fiscal Responsibilities:

– May validate and pay invoices

Problem Solving:

– Encounters generally routine problems; occasionally faces more complex and/or varied problems
– Typically follows recommended course of action and procedures to resolve problems
– Applies knowledge of larger unit goals, priorities, and related procedures in determining course of action

Independence of Action:

– Work is generally monitored by supervisor
– Detailed instructions and procedures are generally provided
– Uses available guidelines to make appropriate adaptations to routine situations and refers other situations to supervisor

Communication and Collaboration:

– Communicates internally within working unit and/or the University
– May communicate with external audiences
– Collaborates closely with team members
– Interprets and communicates information, ideas and instructions clearly and accurately both verbally and in written materials intended for distribution

• Comp Grade – 6
• Minimum – $42,100.00
• MidPoint – $51,600.00
• Maximum – $61,000.00

• Consulting
• Contract management
• Legal research
• Licensing
• Negotiation
• Policy analysis
• Policy implementation
• Presentation Skills
• Risk Management
• Supplier evaluation
• Vendor management