Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The defined natural career progression within or between job profiles.

Marketing and Communications

The Marketing and Communications Specialist employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories.

• Execute and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit’s approved strategic marketing plan and objectives
• Contribute to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications
• Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
• Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients
• Monitor news and media presence; monitor and track analytics of website and digital traffic
• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines
• Plan and oversee the implementation of event promotions
• Collaborate with agencies and other vendor partners on campaigns
• Monitor and communicate the status of tactical campaign implementation with clients and management
• Collaborate in the planning of marketing and/or communications strategy

Level:

– Advanced Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates proficient and comprehensive knowledge of defined skill areas/applications. Applies knowledge of principles, practices, and procedures of a particular field to decision-making and problem–solving. Works under minimum supervision on varied and sometimes difficult work assignments, conferring with supervisor or subject matter experts on unusual matters. May lead others or a team in completion of complex assignments. Interprets and communicates information clearly, accurately, and persuasively. Researches and tries new approaches when solving difficult or novel problems.

Supervisory Responsibilities:

– Indirect supervisor or mentor for other full–time employees
– May serve as direct supervisor for part–time, student, and/or temporary workers, volunteers, or a full–time employee

Fiscal Responsibilities:

– May validate and pay invoices
– May monitor/track budgets and funding

Problem Solving:

– Encounters generally routine problems with progressively more complex and/or varied problems
– Typically follows recommended course of action and procedures to resolve problems
– May apply specialized knowledge and skills to resolve complex and/or varied problems, with supervisor oversight
– Researches and tries new approaches when solving problems

Independence of Action:

– Works with minimal supervision on more difficult work assignments, conferring with supervisor on unusual matters
– Follows precedents and procedures
– May set priorities and organize work within general guidelines established by supervisor

Communication and Collaboration:

– Communicates internally and externally within working unit and the University
– May communicate with external audiences for business purposes
– Promotes open communication in a manner that builds relationships among team members
– Applies appropriate strategies for managing conflict; negotiate reasonable compromises; propose and evaluate possible solutions
– Interprets and communicates information, ideas and instructions clearly, accurately and persuasively both verbally and in written materials intended for distribution

• Comp Grade – 8
• Minimum – $51,000.00
• MidPoint – $62,500.00
• Maximum – $74,000.00