Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The defined natural career progression within or between job profiles.

Marketing and Communications

Marketing Strategy

Marketing and Communications Managers provide leadership to a major business/academic unit and/or a University-wide strategic initiative; lead and/or delegate assignments to employees in one or more of the following areas: design, analysis, implementation and/or purchase of market research protocols, and/or the development and implementation of accurate and actionable marketing strategy and tactics; lead the conception, development, creation, editing, production, implementation, and/or purchase of promotional communications, educational communications, or publications; lead the conception, development, creation, and dissemination of news, research, and/or strategic communications and public relations initiatives; lead the delivery of events for a diverse audience, including the news media, internal and external stakeholders, key constituents and the community-at-large.

• Lead staff in planning and implementation of marketing and communications (research, strategy, design, and/or public relations) to promote multiple programs, units, or assigned areas
• Train and develop staff responsible for content development and design production of all media, marketing, and advertising campaigns
• Identify and prioritize staff assignments to ensure deadlines are met and review work to ensure accuracy and compliance with style guidelines
• Develop an evaluation process to review progress toward achieving goals
• Oversee unit(s) marketing efforts including the management of design, analysis, and implementation of market research and/or the development and implementation of accurate and actionable marketing strategy and tactics
• Provide direction and long-range planning, guidance, and support for initiatives
• Direct unit(s) public information efforts including the management of media relationships, development and distribution of news releases and feature stories, planning/implementation of news events, and serve as the unit spokesperson
• Oversee unit(s) creative efforts including conception, development, creation, editing, production, and implementation of promotional communications, educational communications, and/or scholarly publications
• Conduct assessments recommending new promotional vehicles and strategies to increase marketing/PR/sales ROI
• Direct the drafting and editing of publications, articles, letters, speeches, and presentations for the administrative leadership
• Serve as liaison to external agencies, institutions, and professional organizations

Level:

– Senior Manager

Base Description:

– Manages direct reports where primary duty is the management of a working unit.

Level Summary:

– Demonstrates advanced skills in critical functions related to unit's success. Demonstrates advanced knowledge of emerging technologies and processes. Monitors completed work of others to ensure effectiveness and adherence to requirements. Sets clear expectations and holds team accountable. Establishes a shared team/unit vision. Demonstrates ability to evaluate and enhance team/unit practices that promote a strong commitment to inclusionary practices. Coaches others using appropriate strategies. Demonstrates diplomacy. Demonstrates ability to serve as liaison between senior-level management and staff. Resolves complex, controversial, or unprecedented issues and problems.

Supervisory Responsibilities:

– Oversees large team or teams of individual contributors and/or supervisors/managers
– Leads a department or functional area

Fiscal Responsibilities:

– Monitors and tracks large budgets
– Plans, forecasts, and/or develops budgets
– May approve budgets for specific area
– Typically has final signature authority for specific area

Problem Solving:

– Encounters highly varied and complex problems that impacts the team and possibly the unit
– Develops creative and/or novel approaches to resolve problems that are difficult in nature
– Independently resolves complex and/or unprecedented issues and problems

Independence of Action:

– Work results are not clearly defined
– Generally sets own goals and determines how to accomplish results with few or no guidelines to follow
– Monitors completed work of others to ensure soundness of approach, effectiveness of meeting requirements, the feasibility of recommendations and adherences to requirements
– Delegates more advanced tasks to others

Communication and Collaboration:

– Communicates with both internal and external audiences
– Collaborates closely with team members and various areas across the University
– Fosters collaboration between units and engages others' coordinated efforts to reach desired outcomes with broad scope

• Comp Grade – 14
• Minimum – $97,100.00
• MidPoint – $121,400.00
• Maximum – $145,700.00