Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The defined natural career progression within or between job profiles.

Marketing and Communications

Marketing Strategy

Marketing and Communications Managers provide leadership to a major business/academic unit and/or a University-wide strategic initiative; lead and/or delegate assignments to employees in one or more of the following areas: design, analysis, implementation and/or purchase of market research protocols, and/or the development and implementation of accurate and actionable marketing strategy and tactics; lead the conception, development, creation, editing, production, implementation, and/or purchase of promotional communications, educational communications, or publications; lead the conception, development, creation, and dissemination of news, research, and/or strategic communications and public relations initiatives; lead the delivery of events for a diverse audience, including the news media, internal and external stakeholders, key constituents and the community-at-large.

• Lead staff in planning and implementation of marketing and communications (research, strategy, design, and/or public relations) to promote multiple programs, units, or assigned areas
• Train and develop staff responsible for content development and design production of all media, marketing, and advertising campaigns
• Identify and prioritize staff assignments to ensure deadlines are met and review work to ensure accuracy and compliance with style guidelines
• Develop an evaluation process to review progress toward achieving goals
• Oversee unit(s) marketing efforts including the management of design, analysis, and implementation of market research and/or the development and implementation of accurate and actionable marketing strategy and tactics
• Provide direction and long-range planning, guidance, and support for initiatives
• Direct unit(s) public information efforts including the management of media relationships, development and distribution of news releases and feature stories, planning/implementation of news events, and serve as the unit spokesperson
• Oversee unit(s) creative efforts including conception, development, creation, editing, production, and implementation of promotional communications, educational communications, and/or scholarly publications
• Conduct assessments recommending new promotional vehicles and strategies to increase marketing/PR/sales ROI
• Direct the drafting and editing of publications, articles, letters, speeches, and presentations for the administrative leadership
• Serve as liaison to external agencies, institutions, and professional organizations

Level:

– Principal Manager

Base Description:

– Manages direct reports where primary duty is the management of a working unit.

Level Summary:

– Demonstrates awareness of broad issues and management trends. Applies exemplary management principles. Evaluates impact of policy and adjusts accordingly. Ensures appropriate skills are developed and maintained within team/unit. Realigns staff responsibilities to meet desired changes. Provides administrative and policy direction. Develops and articulates broad goals. Fosters collaboration between units. Engages in written and verbal communications that reach a university-wide and/or broad external audience. Develops and implements solutions to highly complex and often controversial problems.

Supervisory Responsibilities:

– Oversees teams of other supervisors/managers
– Leads a business unit

Fiscal Responsibilities:

– Plans, forecasts, develops, and/or approves budgets
– Typically has final signature authority for business unit

Problem Solving:

– Encounters highly varied and complex problems that may have a significant impact on multiple units and/or the University
– Regularly develops creative and/or novel approaches to resolve the most difficult problems
– Creates an environment that encourages imaginative solutions to problems

Independence of Action:

– Work results are not clearly defined and may be frequently changing
– Sets own goals and determines how to accomplish results with few or no guidelines to follow
– Oversees completed work of others and is accountable for unit results
– Delegates advanced tasks to others and provides guidance to team members

Communication and Collaboration:

– Communicates with both internal and external audiences
– May represent the University externally
– Collaborates closely with team members and other leaders across the University
– Communicates a compelling vision that inspires and motivates others

• Comp Grade – 15
• Minimum – $109,300.00
• MidPoint – $136,600.00
• Maximum – $164,000.00