Penn State Job Catalog

Additional levels that exist for this job profile can be seen below.

The defined natural career progression within or between job profiles.

Marketing and Communications

The Marketing and Communications Specialist employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories.

• Execute and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit’s approved strategic marketing plan and objectives
• Contribute to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications
• Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
• Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients
• Monitor news and media presence; monitor and track analytics of website and digital traffic
• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines
• Plan and oversee the implementation of event promotions
• Collaborate with agencies and other vendor partners on campaigns
• Monitor and communicate the status of tactical campaign implementation with clients and management
• Collaborate in the planning of marketing and/or communications strategy

Level:

– Professional

Base Description:

– Completes activities, tasks, and/or projects of a functional nature.

Level Summary:

– Demonstrates baseline working knowledge of routine work tasks. Follows the standard principles and practices. Acts under direct and frequent supervision using established procedures with detailed instructions. Participates as a team member and actively contributes to completion of team goals. Clearly communicates information.

Supervisory Responsibilities:

– None

Fiscal Responsibilities:

– Typically none

Problem Solving:

– Encounters routine problems
– Follows recommended course of action and procedures to resolve problems

Independence of Action:

– Work is closely monitored by supervisor
– Detailed instructions and procedures are provided
– Applies standard operating procedures with limited guidelines for deviation

Communication and Collaboration:

– Typically communicates internally within working unit
– Collaborates closely with team members
– Clearly communicates information, ideas, or instructions verbally and in writing

• Comp Grade – 6
• Minimum – $42,100.00
• MidPoint – $51,600.00
• Maximum – $61,000.00