All Jobs
Marketing, Sales, & Communication
Copywriting and Editing Design Marketing and Communications Media Sales
Management Professional Supervisory Support
Copywriting and Editing Design Marketing and Communications Media Sales
Management Professional Supervisory Support
Penn State Job Catalog
Marketing and Communications Specialist – Senior Supervisor (PSU0510)
Job Summary
The Marketing and Communications Specialist employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories.
Representative Duties
- Execute and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit’s approved strategic marketing plan and objectives
- Contribute to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications
- Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
- Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients
- Monitor news and media presence; monitor and track analytics of website and digital traffic
- Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines
- Plan and oversee the implementation of event promotions
- Collaborate with agencies and other vendor partners on campaigns
- Monitor and communicate the status of tactical campaign implementation with clients and management
- Collaborate in the planning of marketing and/or communications strategy
Level Matrix
- Level:
- – Senior Supervisor
- Base Description:
- – Supervises direct reports, but primarily completes activities, tasks, and/or projects of a functional nature.
- Level Summary:
- – Demonstrates comprehensive knowledge to perform own work; spends majority of time on tasks related to own job responsibilities. May demonstrate subject matter expertise. Demonstrates intermediate to advanced planning, organizing, directing, and facilitating skills. Demonstrates the ability to coach assigned employees. Assigns and reviews completed work to verify accuracy, quality, and adherence to professional standards. Trains, coaches, mentors, and motivates staff. Anticipates potential problems, issues, and opportunities; researches and recommends solutions within defined policies. May develop creative recommendations for solving problems.
- Supervisory Responsibilities:
-
– Typically oversees at least 2 full–time direct reports or equivalent team of part–time and/or student workers (for Professional track, performs work at the Senior Professional level or higher)
- Fiscal Responsibilities:
-
– May validate and pay invoices
– Monitors and tracks budgets for specific area and/or grant(s)
– May assist in planning and forecasting budgets
- Problem Solving:
-
– Encounters moderately complex problems
– Applies general precedents and practices and specialized knowledge and skills to resolve problems
– Understands benefits, limitations and impact of potential solutions
– Anticipates potential problems and recommends possible solutions within general guidelines
- Independence of Action:
-
– Works independently on moderately complex work assignments, reviews progress, and evaluates results
– Organizes work of direct reports and sets team priorities
– Reviews the work of others to verify accuracy, quality, and adherence to professional standards
- Communication and Collaboration:
-
– Communicates internally within working unit and the University
– Communicates with external audiences for scheduling/coordination
– May communicate with external audiences for business purposes
– Collaborates closely with team members; may interact with other staff outside of area
– Utilizes a communication style that is appropriate for a given situation
– Interprets and communicates information, ideas and instructions clearly, accurately and persuasively both verbally and in written materials intended for distribution
Salary Structure
- Comp Grade – 10
- Minimum – $61,800.00
- MidPoint – $75,700.00
- Maximum – $89,600.00
FLSA Exemption Status
Exempt
Minimum Education
Bachelor's Degree
Minimum Experience
6+ years of relevant experience
Equivalency
Or an equivalent combination of education and experience