Alumni Relations Corporate and Foundation Relations Fundraising Gift Planning Programming and Events University Development
Management Professional Supervisory
Penn State Job Catalog
Peer-to-Peer Gift Officer – Advanced Professional (PSU0552)
Additional Levels
Additional levels that exist for this job profile can be seen below.
Missing levels within the leveling matrix can be added based on business need.
Job Summary and Representative Duties
The Peer-to-Peer Gift Officer manages the fundraising efforts for participants, volunteers, community organizers, and/or K-12 school leaders and administrators in order to implement annual fundraising programs; provides guidance, training, and leadership in implementing best practices and continuous improvement in fundraising, marketing, branding, volunteer recruitment and activation, and social media promotion to peer-to-peer donors and prospects in their assigned college or unit; develops annual goal setting and fundraising plans for assigned unit; identifies, cultivates and solicits peer-to-peer donors and prospects in support of the college or unit fundraising goals; represents the academic unit and University in public settings to educate peer-to-peer participants and leaders on the impact of participating within the fundraising enterprise.
- Develop and execute plans for the evaluation, cultivation, and solicitation of major peer-to-peer gift prospects
- Identify, cultivate, steward, and solicit participation and contributions through strategic relationships; connect with potential donors via email, social media, and in-person interactions
- Effectively articulate the mission, priorities, and values of the institution to inspire, empower, and activate participants to fundraise on behalf of the University; mobilize networks and generate enthusiasm for crowd participation in campaigns; serve as an ambassador for the University
- Design and implement comprehensive stewardship strategies to acknowledge contributions, deepen engagement, and increase donor retention; cultivate returning donors to maximize long-term fundraising outcomes
- Identify and align University strengths with donor interests; build and manage a portfolio of peer-to-peer fundraising prospects
- Recruit, train, and support volunteers and fundraising participants; provide guidance on best practices and strategies to help them effectively engage their networks and achieve fundraising goals
- Develop and deliver training materials, curricula, and resources related to strategic advancement initiatives and the management of participants
- Plan, promote, and execute peer-to-peer fundraising campaigns, including crowdfunding initiatives, giving days, digital campaigns, and student-led efforts
- Develop and implement targeted messaging for donor groups to increase engagement, participation, and giving
- Leverage social media and digital platforms to share compelling stories; build community and drive awareness
- Monitor and analyze campaign performance using engagement metrics and fundraising data; evaluate campaign effectiveness and adjust strategies to optimize results
- Research and implement new peer-to-peer fundraising trends, platforms, and engagement tactics to enhance innovation and campaign effectiveness
- May supervise staff including responsibilities related to hiring, onboarding, performance management, and professional development
Level Matrix
- Level:
- – Advanced Professional
- Base Description:
- – Completes activities, tasks, and/or projects of a functional nature.
- Level Summary:
- – Demonstrates proficient and comprehensive knowledge of defined skill areas/applications. Applies knowledge of principles, practices, and procedures of a particular field to decision-making and problem–solving. Works under minimum supervision on varied and sometimes difficult work assignments, conferring with supervisor or subject matter experts on unusual matters. May lead others or a team in completion of complex assignments. Interprets and communicates information clearly, accurately, and persuasively. Researches and tries new approaches when solving difficult or novel problems.
- Supervisory Responsibilities:
-
– Indirect supervisor or mentor for other full–time employees
– May serve as direct supervisor for part–time, student, and/or temporary workers, volunteers, or a full–time employee
- Fiscal Responsibilities:
-
– May validate and pay invoices
– May monitor/track budgets and funding
- Problem Solving:
-
– Encounters generally routine problems with progressively more complex and/or varied problems
– Typically follows recommended course of action and procedures to resolve problems
– May apply specialized knowledge and skills to resolve complex and/or varied problems, with supervisor oversight
– Researches and tries new approaches when solving problems
- Independence of Action:
-
– Works with minimal supervision on more difficult work assignments, conferring with supervisor on unusual matters
– Follows precedents and procedures
– May set priorities and organize work within general guidelines established by supervisor
- Communication and Collaboration:
-
– Communicates internally and externally within working unit and the University
– May communicate with external audiences for business purposes
– Promotes open communication in a manner that builds relationships among team members
– Applies appropriate strategies for managing conflict; negotiate reasonable compromises; propose and evaluate possible solutions
– Interprets and communicates information, ideas and instructions clearly, accurately and persuasively both verbally and in written materials intended for distribution
Salary Structure
- Comp Grade – 10
- Minimum – $65,508.00
- MidPoint – $80,244.00
- Maximum – $94,980.00