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Copywriting and Editing Design Marketing and Communications Media Sales
Management Professional Supervisory
Penn State Job Catalog
Web Designer – Senior Professional (PSU0797)
Job Summary
Web Designers design web pages that engage target audiences, drive web traffic, and provide optimal user experience; use knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes; employ site animation and special effects to create a compelling user experience; test and improve site usability and performance on a variety of browsers.
Representative Duties
- Design rich media websites and pages including graphic design/layout, user interface features, site animation, special effects elements, video/audio, etc.
- Design, build, and/or maintain websites using authoring or scripting languages, content creation tools, management tools, and digital media
- Conceptualize, create, and manipulate individual design elements (e.g., audio, video, still images, animation, text, digital data, interactivity, etc.) using graphic/multi-media design software
- Develop website maps, application models, image templates, or page templates that meet project goals, user needs, and industry standards; design and create wireframes and prototypes
- Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of web development projects
- Develop and document style guidelines for website content; ensure compliance with accessibility requirements
- Develop, validate, and document test routines and schedules; ensure websites interface with all browser and device types
- Conduct surveys and usability studies to ensure website is user centered and meeting the needs of intended audience; monitor site performance
- Write and edit technical documentation, such as user manuals, testing protocols, and reports
- Research and apply innovative solutions for product design, visuals, and user experience
- Understand business goals and translate goals into key performance indicators (KPI)
- May supervise staff members, including hiring, development, and performance management
Level Matrix
- Level:
- – Senior Professional
- Base Description:
- – Completes activities, tasks, and/or projects of a functional nature.
- Level Summary:
- – Demonstrates advanced knowledge of principles, practices, and procedures of a particular field. Works independently on moderately complex work assignments under limited oversight, reviews progress, and evaluates results. Monitors work and projects ensuring timeliness, quality, and efficiency. Identifies and mobilizes resources to achieve outcomes. Trains others and reviews progress with management. Presents ideas, concepts, and instructions in a clear and persuasive manner. Develops new techniques, concepts, and approaches and applies them to moderately complex and strategic and/or operational issues.
- Supervisory Responsibilities:
-
– Indirect supervisor for other full–time employees
– May serve as direct supervisor for part–time, student, and/or temporary workers, volunteers, or a full–time employee
- Fiscal Responsibilities:
-
– May validate and pay invoices
– Monitors and tracks budgets and funding
- Problem Solving:
-
– Encounters moderately complex problems
– Applies specialized knowledge and skills to resolve problems
– Understands benefits, limitations, and impact of potential solutions
- Independence of Action:
-
– Works independently on moderately complex work assignments, reviews progress, and evaluates results
– May set priorities and organize work within general guidelines established by supervisor
– May review the work of others to verify accuracy and conformance to required procedures and special instructions
- Communication and Collaboration:
-
– Communicates internally within working unit and the University
– Communicates with external audiences for scheduling/coordination
– May communicate with external audiences for business purposes
– Coaches others in using appropriate strategies for resolving conflict; negotiating reasonable compromises; and proposing and evaluating possible solutions
– Give candid and constructive feedback to others to influence and persuade managers and employees to accept and implement findings and recommendations
Salary Structure
- Comp Grade – 11
- Minimum – $68,200.00
- MidPoint – $85,200.00
- Maximum – $102,300.00
FLSA Exemption Status
Exempt
Minimum Education
Bachelor's Degree
Minimum Experience
6+ years of relevant experience
Equivalency
Or an equivalent combination of education and experience