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Copywriting and Editing Design Marketing and Communications Media Sales
Management Professional Supervisory
Penn State Job Catalog
Web Designer – Professional (PSU0771)
Job Summary
Web Designers design web pages that engage target audiences, drive web traffic, and provide optimal user experience; use knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes; employ site animation and special effects to create a compelling user experience; test and improve site usability and performance on a variety of browsers.
Representative Duties
- Design rich media websites and pages including graphic design/layout, user interface features, site animation, special effects elements, video/audio, etc.
- Design, build, and/or maintain websites using authoring or scripting languages, content creation tools, management tools, and digital media
- Conceptualize, create, and manipulate individual design elements (e.g., audio, video, still images, animation, text, digital data, interactivity, etc.) using graphic/multi-media design software
- Develop website maps, application models, image templates, or page templates that meet project goals, user needs, and industry standards; design and create wireframes and prototypes
- Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of web development projects
- Develop and document style guidelines for website content; ensure compliance with accessibility requirements
- Develop, validate, and document test routines and schedules; ensure websites interface with all browser and device types
- Conduct surveys and usability studies to ensure website is user centered and meeting the needs of intended audience; monitor site performance
- Write and edit technical documentation, such as user manuals, testing protocols, and reports
- Research and apply innovative solutions for product design, visuals, and user experience
- Understand business goals and translate goals into key performance indicators (KPI)
- May supervise staff members, including hiring, development, and performance management
Level Matrix
- Level:
- – Professional
- Base Description:
- – Completes activities, tasks, and/or projects of a functional nature.
- Level Summary:
- – Demonstrates baseline working knowledge of routine work tasks. Follows the standard principles and practices. Acts under direct and frequent supervision using established procedures with detailed instructions. Participates as a team member and actively contributes to completion of team goals. Clearly communicates information.
- Supervisory Responsibilities:
-
– None
- Fiscal Responsibilities:
-
– Typically none
- Problem Solving:
-
– Encounters routine problems
– Follows recommended course of action and procedures to resolve problems
- Independence of Action:
-
– Work is closely monitored by supervisor
– Detailed instructions and procedures are provided
– Applies standard operating procedures with limited guidelines for deviation
- Communication and Collaboration:
-
– Typically communicates internally within working unit
– Collaborates closely with team members
– Clearly communicates information, ideas, or instructions verbally and in writing
Salary Structure
- Comp Grade – 8
- Minimum – $51,000.00
- MidPoint – $62,500.00
- Maximum – $74,000.00
FLSA Exemption Status
Non-Exempt
Minimum Education
Associate's Degree
Minimum Experience
No prior relevant work experience required
Equivalency
Or an equivalent combination of education and experience